The Director of Annual Giving plays a key supporting role to
ensure successful fundraising – now and in the future – for the
Arnold & Winnie Palmer Foundation. Reporting to and in
partnership with the Vice President for Outreach, the Director
provides input for and helps to execute the development plan with a
focus on gifts up to $25,000. The Director will be essential in
ensuring that the organization successfully executes cultivation,
solicitation, and stewardship activities.
Primary responsibilities (Including but not
Support the strategic resource development for the Palmer
Foundation, while cultivating an emerging pipeline of donors and
- Execute the Palmer Foundation’s fundraising plan for annual
- Oversee the day-to-day management of the organization’s CRM
system, including supervision of staff responsible for generating
donor and prospect research and completing correspondence, data
entry and gift processing.
- Assist with the organization’s key donor events: note that the
Arnold Palmer Invitational (API) is the major fundraiser for the
Arnold & Winnie Palmer Foundation. It is executed by a
specialized team – not the Palmer Foundation staff. While not
responsible for direct execution of this PGA Tour event, the
Foundation integrates donor communication and engagement
opportunities at and related to the API.
- Refine and supervise basic research practice, donor screening
protocols, and monthly reporting, working alongside the Data
- According to a set development communications calendar, ensure
that the appropriate prospects are prepped for key one-on-one,
written, and digital solicitations as well as provide input for the
marketing and communications staff developing key donor tools.
- Oversee research on funding sources (including digital) and
trends, ensuring the Palmer Foundation is an innovator in donor
cultivation, solicitation, and stewardship.
- Track and analyze essential donor information to provide
statistical analysis to the Vice President and Board.
- Diversify the base of support and generate increasing levels of
giving from the existing donor community.
- In face-to-face visits, via ZOOM, and in telephone calls,
cultivate relationships with approximately 50-75 individuals
capable of making $1500-$10,000+ annual contributions, directly
generate more than $500K+ in annual contributions within two years
of joining the organization. These figures must continue to grow,
in accordance with annual progress and planning.
Outreach and Public Relations
- Participate in community initiatives to promote the
organization and philanthropy.
- With support from Data Services Coordinator and others, ensure
donors receive appropriate, consistent solicitation and subsequent
recognition and reporting on the impact of their gifts.
- Assist in the development and management of innovative
approaches and initiatives to increase prospect leads and
connectivity to existing donors.
- Develop and coordinate recognition opportunities, materials,
and events for continuity and donor stewardship.
Reinforcing the “Palmer Way”
- Adhere to the highest ethical standards in working with donors
- Reflect empathy, kindness, positivity, sincerity, and
- Listen carefully to the needs and goals of the prospect.
- Communicate clearly on the impact of their gifts.
Qualifications and Characteristics Required
- Bachelor's degree required; Master’s preferred.
- At least 4 years of professional experience in non-profit
fundraising, reflecting a wide array of skills.
- Strong knowledge of fundraising principles and practices.
- Proven track record of closing annual contributions.
- Excellent and persuasive communication skills, both written and
- High level of organizational and attention to detail.
- Strong technology skills including proficiency in Microsoft
Office (Word, Excel, and PowerPoint) and experience with CRM
- High degree of integrity, ethics, dedication, and optimism;
commitment to mission and to maintaining confidentiality and
- Must be able to lift/push/pull up to 15 lbs.
- Must be able to endure long periods of standing, sitting, and
- Mental demands include learning, thinking, concentration and
the ability to work under pressure, particularly during busy times
or for special events.
- Travel as needed, minimal.
Location/Region: Orlando, FL (32819)